So we started a new campaign on Thursday to a bunch of crickets. A new DIY home security product launched by another client of ours in one of the oddest business decisions I have ever witnessed by a legitimate company. Truly makes no sense as to why this was done. The only differentiator of this product is the 24/7 professional monitoring, which is included in all their plans. Most of the competitors are from well known companies. Just Google “diy home security” and you will know exactly what I am talking about.
We are trying a 30k/month PPC campaign on Adwords, SEO is a slow go and no one wants to link a company with no content. Social media isn’t going to sell a thing, sad to say because we have some good ideas. They refused to do e-commerce, they refused to do affiliate marketing, and we have yet to launch our email campaign which might be our only hope at this point.
Where was the brand awareness? No where to be found…
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